Users of the second largest social network on the Internet are seeing some honest results. At last, Facebook appears to have partnered up with a decent mobile operator. With the announcement last week, that Vodafone will be the first to use Facebook for Mobile Operators, things are looking up.
Users of the second largest social network on the Internet are seeing some honest results. At last, Facebook appears to have partnered up with a decent mobile operator. With the announcement last week, that Vodafone will be the first to use Facebook for Mobile Operators, things are looking up. (Picture: Facebook.com)
Vodafone will kick off the mobile offering in the U.K. and Germany first, followed shortly by launches in Greece, Spain, Ireland, Italy, and Portugal. The platform is designed to give mobile operators a set of specs that removed the issues that previous mobile attempts have faced. The top issues this is expected to resolve are login issues and missing Facebook features.
There are a reported six million users, out of the total sixty-four million, that are using the stripped down and buggy version of Facebook Mobile. That is a decent number, and once they work out the kinks, it is sure to grow. Currently the Mobile version does not support any partner advertising. While Facebook confirmed they have an exclusive deal with Microsoft, they did not say when advertising would appear.
For the mobile operators, like Vodafone, there is also a chance to increase revenue Facebook said by offering subscriptions and data transfer charges. However, the exact details of the Vodafone deal are not being discussed by either company. Facebook hopes they can attract other operators and increase the coverage by making Facebook accessible and using the new platform to ensure coverage.
According to recent news reports, the new platform features stepped up protections. One type of added security includes linking a person’s phone to their account cutting down on abuse and Spam. “When someone sends their first MMS with a photo to their profile, the user is sent back a confirmation message with a code or a link. That confirmation then links that person's phone with their Facebook account,” Jed Stremel, Facebook's director of mobile division said.
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