Danger Inc, the makers of the popular Sidekick offered by T-Mobile, is now owned by Microsoft. Yesterday, Microsoft announced that they had entered into an agreement to acquire Danger Inc.
Danger is a Palo-Alto, California-based software-as-a-service company, known for its Web browsing, messaging, social networking and other software for mobile devices. Most of which went directly to T-Mobile USA for its Sidekick phones, according to SEC filings.
“...The acquisition will align Danger’s nearly 10 years of expertise in the mobile consumer space with Microsoft’s vision to provide innovative and compelling mobile experiences to a growing base of customers,” Microsoft said. While that is marketing FUD, the deal with Microsoft might be a good one for Danger, who has seen lackluster performance business wise, and stalled growth for their Sidekick devices.
Danger has connected with a customer base that is young and enthusiastic, Internet-savvy and socially inclined. Adding the tech power of Microsoft might save this cool little company and give tech-savvy gadget geeks more toys to play with.
Why Microsoft wants them, and exactly what the plans are for them is unknown at this point. Expect mergers with Windows Mobile, and if we are lucky new software for Windows Mobile enabled devices.
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