Japanese consumer electronics company Ricoh Co., Ltd has this week whipped the covers off its new R50 digital camera, which is set to tease photography enthusiasts of all descriptions through a combination of 10 mega pixel performance and a thoroughly respectable price tag.
Ricoh releases its new 10 mega pixel digital camera, the R50. Credit: Ricoh.
Set to arrive on March 08 with a price tag of £149.99 GBP (the equivalent of around $290 USD), the compact and stylish silver R50 is being positioned by Ricoh to focus specifically on user portability.
Equipped with a 5x optical zoom lens with a focal range of 36-180mm, the R50 will deliver 15 scene modes including a handy sports function for speedy movement capture, a cosmetic function for the creation of enhanced skin tones, and a still image with audio feature that enables users to attach voice memos and messages to individual images.
The R50 also comes with a Sequential Shots mode, a feature that requires only a single button press in order for users to quickly capture successive pictures, which Ricoh suggests would be ideal for those sporty photographers wishing to analyse the form of their golf swing or tennis action.
The new R50 offers itself up as a diminutive digital camera boasting a physical sizing of just 97.3mm x 56.3mm x 23.4mm. It also has a 2.5-inch LCD display screen, a compact long life Li-ion batter (good for approx. 220 shots), USB 2.0, and SD/SDHC memory card compatibility.
In related news, the introduction of the R50 (and upper-tier R8) models will now see Ricoh abandoning the ‘Caplio’ product name utilised up to this point. Specifically, all new product names will consist of only the model letter and its assigned number, which Ricoh claims is “a better fit for our development and product concept of creating ‘practical tools.’”
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