In a move to push its hardware standing when it comes to powerhouse mainstream computing, chipmaker Advanced Micro Devices (AMD) has used this week’s CeBIT fair in Hanover to unveil its new 780 chipset.
Chipmaker AMD unveils its new 780 chipset at CeBIT. Intel not likely worried. Credit: AMD.
Designed to deliver “the ultimate mainstream computing experience,” AMD offers that its 780 chipset will enable leading OEMs and system builders to create PCs capable of providing full HD, best-in-class 3D graphics performance, enhanced scalability, and “rock-solid stability” for mainstream gaming, multimedia and commercial PC systems.
From a gaming perspective, AMD outlines that the 780 chipset is the perfect choice for those looking to appreciate the unsullied and detail-rich images and dynamic interactivity on show when playing the very latest power-intensive DirectX 10 software.
“ATI Hybrid Graphics Technology is achieved by utilizing AMD’s new integrated chipset, the 780G and one of the ATI Radeon GPUs,” explains AMD’s official blurb regarding the attainment of enhanced gameplay performance through higher resolution, higher frame rates, and higher image quality.
Further to that, AMD is touting the 780 as: the first AMD chipset that enables everyday computer users to play DirectX 10 without the aid of an extra graphics card; the first AMD chipset to deliver a full HD cinematic experience; and the first AMD chipset that powers a green PC.
“The AMD 780G chipset is breaking barriers. This is the first AMD chipset to integrate a powerful Microsoft DirectX 10 graphics core powered by ATI Radeon Graphics,” trumpets the California-based chipmaker. “Get impressive DirectX 10 gaming performance right out of the box for playing the latest 3D games. The AMD 780 chipset series is a gaming machine at an incredible value.”
Beyond its gaming benefits, the AMD 780 offers full HD entertainment via the enhanced colour vibrancy and “lifelike picture quality” attributed to ATI Avivo HD1 technology, while the chipset also allows users to connect to a wide selection of the latest high-definition panels while also taking advantage of ATI SurroundView, which supports as many as four monitors with the addition of a Radeon graphics card.
Along with optimal power management for added energy efficiency when coupled with the latest eco-friendly AMD processors, the 780 chipset is also flexible enough to be combined with AMD’s new Phenom processors along with existing AMD chips.
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