YouTube’s annual video awards may not quite by on par with the glitz and glamour of the Oscars or Golden Globes, but then YouTube is certainly no Hollywood. Regardless, the faithful content creators that continue to support the Google-owned video-sharing behemoth have once again been honoured by their grateful hosts.
Tay Zonday sings "Chocolate Rain" on YouTube. Credit: Google/YouTube.
Specifically, YouTube’s second annual video awards saw original and innovative video creators across a gamut of categories scoop a well-deserved dollop of online recognition for their outstanding efforts.
Those awarded include aspiring baritone and PhD student Tay Zonday, who secured the gong for best music video for “Chocolate Rain,” an amusing yet oddly bewitching song bolstered by Zonday’s outrageously deep and affected vocal stylings.
The effect of Zonday’s performance has since seen the strange song covered by the likes of Green Day and John Mayer, while his vast YouTube portfolio of tracks has also led the 25-year-old to performing live on Jimmy Kimmel’s late night talk show in the US, and also on the BBC’s Lily Allen and Friends in the UK.
Similar online adoration met “The Potter Puppet Pals in ‘The Mysterious Ticking Noise,’” a spoof homemade version of the Harry Potter movies, which was bestowed with the title of best comedy video -- an honour likely captured thanks its explosive finale and a naked singing and dancing Professor Dumbledore.
On a slightly more serious note, the best political video accolade went to Avaaz.org for its “Stop the Clash of Civilizations” film, which centred on prejudices in both the Islamic and Western worlds.
Shelton Films won the award for best short film for “My name is Lisa,” a poignant creation showing the stresses and strains placed on a teenager forced to struggle through life while caring for a mentally ill mother.
Nominees and winners were chosen through a system that took into account the amount of YouTube users that viewed and selected them along with their resulting feedback and critical reception.
According to YouTube spokesman Aaron Ferstman, the video selections highlighted by this year’s awards ceremony amassed 750 million user views.
View blog reactions
There are currently no comments for this article. Be the first to comment! (no registration required)
Advertising
There are currently no comments for this article. Be the first to comment! (no registration required)