Online video-sharing phenomenon YouTube has widened the content control bestowed upon its users with the introduction of YouTube Insight, which allows video contributors to monitor exactly who is watching their clips, and when.
YouTube Insight introduced to provide tracking tools to users. Credit: Jonsson/Flickr.
YouTube Insight arrives on Thursday as a free feature to further the already engrossing YouTube experience and will likely appeal to online advertisers as much as video posters, namely because it delivers a full breakdown of daily viewing figures related to geographical clip popularity across states or international countries.
YouTube Insight gives “a lot of context around the performance of video [clips] over time, where are your audience coming from and how your message is connecting to your audience,” commented YouTube program manager Tracy Chan.
From a business point of view, as Google looks to turn a profit on YouTube following its $1.76 billion USD acquisition in 2006, YouTube Insight could prove an appealing tool for those businesses looking to exploit the advantages of ad targeting.
According to a related AP report, a movie studio that chooses to post a new trailer on YouTube’s pages could use the Insight tool to track where the trailer is amassing most of its popularity with viewers, which could then lead to the studio purchasing online and terrestrial TV ads aimed specifically at those users.
Other application possibilities could see bands using Insight’s tracking features to plan specific venue stops on a tour in order to appear before larger audiences, while YouTube users posting episodic video content will be able to gauge when viewing is peaking, and post a fresh episode accordingly.
“With this information, you can concentrate on creating compelling new content that appeals to your target audiences and post these videos on days you know these viewers are on the site,” outlined YouTube in a recent blog entry that announced Insight.
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