In a move to increase the appeal of its already impressive range of LCD televisions, Japanese consumer electronics behemoth Sony Corp. has this week whipped the sizeable covers off its new Bravia W4000 Series, which will be available in 32-, 40-, 46-, and 52-inch variations.
Sony launches its new Bravia W4000 LCD HDTV. Credit: Sony.
From a tech-spec point of view, Sony’s latest LCD offering is powered by the Bravia Engine 2 and delivers 1080p Full HD visual capabilities, making it an ideal purchase for those looking to attain visual excellence while viewing movies, videogames or photos -- the latter of which is extended somewhat oddly through a special Picture Frame Mode that “enhances the living space” by displaying dim-screened HD photos even when the TV is not operational.
“The Bravia W4000-Series starts from a position of great strength,” enthuses George Damigos, General Manager for TVOE Marketing. “Its combination of advanced picture technologies delivers a new standard of excellence which it deploys to maximum effect. And you quite literally see this, whether you are being blown away by Full HD resolution films or immersed in HD gaming, or quietly appreciating the richness and detail of a still image in Picture Frame Mode.”
The Bravia W4000, which boasts a 178-degree viewing angle, also comes equipped with award-winning centralised control via the Sony XMB control interface and Bravia Sync Technology, which allows users to interact with various HDMI-connected Home Theatre components (such as a Blu-ray player) through the Bravia’s single remote control unit. The W4000 includes three HDMI connectors.
The Bravia Engine 2 pumps out 10bit signal processing3 and a 10bit LCD panel4 yield with 1024 shades of gradation between colours, as compared to the 256 available from normal 8bit panels -- a set of specs Sony is keen to mark as a significant step forward in creating the subtle tones of real life.
“A special Wide Colour Gamut Cold Cathode Fluorescent Lamp (WCG-CCFL) 5 boosts the backlight spectrum beyond the limits of standard CCFLs, adding a further level of realism to on-screen colour,” enthused Sony. “The very special effect of these technologies working together is called Live Colour Creation, and is an essential part of what makes Bravia TVs visibly superior, and unique.”
Further features and future proofing arrive in the form of 24p True Cinema mode, an integrated HDTV tuner, an AVC-HD decoder running alongside a DVB-T digital tuner, which means there’s no need for users to utilise a set-top box in order to appreciate HDTV programming, and also a cable TV tuner too.
Ecologically, the Bravia W4000 employs an integrated ambient light sensor, which automatically adjusts the TV’s levels of brightness to help reduce operational power consumption. Also, the Picture Frame Mode requires around 35 percent less power than when the TV is in full viewing mode. Power consumption in standby mode is a mere 0.19 watts.
Sony has not yet issued pricing or regional availability details for its new Bravia W4000 Series.
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