Cleverly pre-empting the business world by snapping up a relevant online domain name prior to the emergence of its corporate weight isn’t necessarily a guaranteed way to make a mountain of cash, but the wisdom of one man in the US has shown that it is certainly possible.
An extremely profitable slice as domain owner sells pizza.com for $2.6 million. Credit: Randy Son of Robert/Flickr.
More pointedly, 43-year-old Chris Clark from North Potomac, Maryland, has recently raked in a massive $2.6 million USD after selling a domain name he specifically sought out and registered back in 1994.
The domain name in question, pizza.com, which has cost Mr. Clark a mere $20 USD per year to maintain since its registration, was recently purchased by an anonymous bidder in an online auction.
“It’s crazy, it’s just crazy,” exclaimed Mr. Clark in a Baltimore Sun newspaper report. “It will make a significant difference in my life, for sure.”
Mr. Clark’s quick-draw moves saw him beat out any possible competitors as the Internet was in its infancy during the early 1990s, with him initially purchasing the domain name in the hopes of securing business with a major pizza chain via his consulting company.
However, although he subsequently sold his consulting interests in 2000, Mr. Clark continued to pay the annual $20 USD fee and decided to try his luck at auction following the $3 million USD sale of vodka.com in 2006.
With that particular domain selling for such a substantial amount, Mr. Clark thought it wise to gauge the level of interest for pizza.com. The online auction, which launched on March 27 and lasted a week, opened with a modest bid of $100 USD and quickly surged to its final, accepted offer of $2.6 million USD.
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