Exclusively backing the wrong high definition format was likely an expensive business move for a selection of leading movie studios and electronics giants that supported Toshiba’s doomed HD DVD. However, it would appear that Amazon.com is joining alongside other seemingly kind-hearted retail outlets in helping affected consumers to partially dodge the Blu-ray bullet.
Amazon offers HD DVD customers $50 USD in store credit for backing the wrong HD format. Credit: DeclanTM/Flickr.
Specifically, following on from similar credit refund offers put in place by the likes of Best Buy and Wal-Mart, the online retail titan has this week revealed that its HD DVD customers will be able to claim back a solid $50 USD in store credit in the wake of Blu-ray’s victory in the protracted HD format war.
Amazon has said that eligible customers who purchased HD DVD hardware through its online pages will receive a special promotional code enabling them to reap $50 USD’s worth of goods from the store within a one-year period from issue.
Amazon’s move to dull the resultant pain and disappointment of investing in Toshiba’s HD platform follows the appearance of a $10 million Best Buy refund program issuing $50 USD gift vouchers to every early adopter of HD DVD.
“At Best Buy, we understood and shared our customers’ frustrations as they were being asked to choose one format or the other,” commented Brian J. Dunn, president and chief operating officer for Best Buy. “Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs.”
Reaching beyond the $50 USD gift card/credit blueprint, Wal-Mart has quietly implemented an offer that allows any customer to return their HD DVD player (along with receipt) in order to reap a full refund. The Wal-Mart offer ends on April 30 and customers are only eligible if their players were purchased on or after November 01, 2007.
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