An Australian search engine which promises to offset carbon emissions at no cost to the internet user, has been barred by Google from using its search technology and advertising platform.
Macro shot of laptop keyboard. Credit: DeclanTM/Flickr
Ecocho, the start-up venture launched a week ago, cashes in on users environmental conscience by promising to plant two trees for every 1,000 searches performed on Google and Yahoo.
However in a recent development, Google has advised the company that it has breached Adsense policies and the internet giant has withdrawn its support.
"Unfortunately,Google has decided to stop Ecocho from using its search technology," said Ecocho in a statement.
"We've had phenomenal results over the first week and really hope that this can continue. We are very sorry for the inconvenience and hope to resolve this problem soon."
Google Australia spokesman Rob Shilkin said the company had been barred because Google Adsense policies had been breached. The company does not allow publishers running Adsense to compensate internet users for viewing ads or performing searches, or promise compensation to a third party for such behaviour, Google said in a statement.
"The site was in clear violation of our terms of service and we had previously warned the owner of past violations," Shilkin said. "We have now stopped serving ads and search results to the owner's sites."
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