As social networks continually seek fresh ways to attract the registration of online members, News Corp’s MySpace has this week revealed that its service will soon broaden accessibility levels by allowing users to control and share their profile data with other popular Web destinations.
MySpace aims for social expansion with Web site-sharing Data Availability. Image: MySpace.
The Data Availability expansion deal, which will involve the saving of keystrokes and the exporting of images, videos and friend networks, will include opt-in data sharing with a number of leading online services operated by the likes Yahoo, eBay, Photobucket, and Twitter.
“The walls around the garden are coming down -- the implementation of Data Availability injects a new layer of social activity and creates a more dynamic Internet,” said Chris DeWolfe, CEO and co-founder of MySpace. “We, alongside our Data Availability launch partners, are pioneering a new way for the global community to integrate their social experiences Web-wide.”
According to an Associated Press report, the audience possibilities connected to those launch partners and their participating sites and services equate to approximately 150 million users and 85 percent of US-based Internet coverage.
One of the new elements provided by the MySpace feature would see users able to post their default photograph and music interests into Yahoo’s Instant Messenger communication application, while another would be to shift more relevant profile information onto personal eBay pages to help bolster online auction reputation.
eBay profiles can be easily enhanced with MySpace bios, interests, pictures, and videos. In a socially driven marketplace, this will yield a deeper connection between individuals, explained MySpace in its release. When browsing or transacting on eBay, the availability of external social information can help users make good decisions quickly about whom they can do business with, and perhaps even make a new friend.
The opportunity to embrace Data Availability will be offered up to MySpace’s 117 million global users in the next few weeks.
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