Computer and gadget specialist Apple Inc. may well be one of the trendiest and most desirable labels in the world of consumer electronics, but it’s far from being one of the planet’s most ecological considerate manufacturers according to a new environmental report.
New environmental performance list slams Apple Inc. for its lack of ecological friendliness. Image: me\'nthedogs/Flickr.
Specifically, according to non-profit organisation Climate Counts, California-based Apple ranks dead last in its second annual ‘Company Scorecard’ listing of the tech world’s most environmentally-conscious electronics makers.
Out of a possible 100 points, Climate Counts awarded Apple a mere 11 points and labelled it as a company that climate-conscious consumers would be wise to avoid due to it not adequately progressing its efforts to curb the onset of global warming.
Spread throughout a total of 22 different assessment criteria, points were awarded to a host of leading companies across climate-influencing attributes such as reducing production process emissions, creating energy efficient products, and exercising a customer returns policy for obsolete electronics.
In terms of the list’s biggest environmental performers, IBM currently leads the (‘green’) pack with a score of 77/100, while Canon follows close behind with 74/100 and Toshiba rounds out the top three with 70/100.
At the other end of the table, the bottom three are Dell, which registers (a ‘yellow’) 49/100, while mobile phone giant Nokia only manages to amass (a ‘yellow’) 37/100. However, both are performing considerable better than Apple considering the 26-point drop off from penultimate place to its (distinctly ‘red’) last place.
Climate Counts’ latest report isn’t the first time Apple Inc. has found itself in the ecological crosshairs for its apparent lack of environmental friendliness. Specifically, eco-warriors Greenpeace targeted the company late last year for failing to reduce the amount of potentially harmful chemicals used in manufacturing the iPhone handset.
View blog reactions
There are currently no comments for this article. Be the first to comment! (no registration required)
Advertising
There are currently no comments for this article. Be the first to comment! (no registration required)