If you’re a long-term and dedicated member of the ever-expanding Facebook community, chances are you’ve witnessed the gradual build up of profile clutter caused by masses of new applications and the spiralling popularity of the social network.
Facebook to introduce profile overhaul to improve content organisation and user control. Image: b_d_solis/Flickr.
Thankfully, Facebook has addressed the mounting pressures of increased content by introducing overhauled profile pages that will not only improve spacing and layout but also enhance spam-resistance and performance speed.
The newly integrated design will allow members to utilise specific page tab categories in order to sort their personal content based on levels of priority. For example popular widget-based mini-applications (walls, graffiti, etc) will be grouped beneath a ‘Feed’ tab, while image-sharing applications will be grouped under ‘Photos,’ and an ‘Applications’ tab will deliver increased user control in relation to all apps brought onto the profile page.
“We want to make sure it is easy for people to push and pull information in the form of bite-size content rather quickly,” commented Facebook’s vice president of marketing Chamath Palihapitiya. “Because we want more content to be shared and created we needed to make sure the profile became simpler and cleaner. When you look at the profile today, it is actually a little cluttered.”
The organisational improvements have been implemented following Facebook’s assessment of user feedback and also as a way to better accommodate the increasing attraction of quickly passing digital content across the busy network.
Despite the coming changes, which will appear in the next few weeks via an “opt-in” beta test rollout, Facebook is keen to stress that the final version of the profile overhaul will be influenced by subsequent feedback and comments gathered from those putting the new design through its paces.
Facebook has also said that its profile overhaul is not meant to change a winning formula and that the transition from old design to new will be gradual. The network maintains it is focusing on innovating and making the product better for its 70 million users and is “pretty confident we can win everybody over.”
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