Considering the pure power associated with their combined market dominance, it’s perhaps no surprise to note that Apple Inc. and Microsoft Corp. are leading the way on the recently announced shortlist for the inaugural British Technology Awards.
The smiling is set to stop as Apple and Microsoft prepare to go head-to-head in the first British Technology Awards. Image: Joi/Flickr.
With Apple’s iconic branding attached to hot-selling products such as the iPod music and media player, MacBook Air computer, and the touch-screen iPhone, the Cupertino-based technology specialist looks to be a sure-fire hit with the Brits, bagging a total of 11 nominations across the event’s 13 categories.
Meanwhile, Redmond-based software behemoth Microsoft follows close behind with 9 nominations that reflect a popularity built solidly around the company’s powerhouse Xbox 360 videogames console, its Windows Vista operating system, and Windows Media Player 11.
Organised by publisher Incisive Media, the first ever British Technology Awards will offer a slightly different flavour of content than traditional technology industry bashes.
Specifically, the event will play host to an Internet zeitgeist award that will be decided between social networking phenomenon Facebook, video-sharing Web site YouTube, and online TV content catch-up service the BBC iPlayer.
Similarly, Apple’s iTunes Store will be up against the likes of innovative videogame Guitar Hero for the Music Technology award, while the BBC iPlayer will be taking on Sony’s PlayStation 3 videogames console and Sky for the Home Entertainment award.
Furthermore, all of the event’s gongs will be awarded based on votes cast entirely by Britain’s everyday gadget-lovers. According to Incisive, consumers are the primary focus, which is why all the categories will be voted for exclusively by the general public.
Other categories worth looking out for include Gadget of the Year, which will no-doubt see the Apple iPhone attempting to beat off the likes of the Nokia N95 and BlackBerry Curve for top honours, and Best Gaming Technology, which throws Nintendo’s Wii Fit into the ring alongside Guitar Hero, the Sony PlayStation Portable, and Microsoft Flight Simulator X.
Voting on the shortlist is open now, and the proud winners will be unveiled this coming October. The full list of categories and nominees is as follows:
Gadget of the YearApple iPhoneApple iPod TouchTomTom Go 720Nokia N95BlackBerry CurveFujifilm F100fdArchos 605SlingboxBest Music TechnologyApple iTunesWindows Media Player 11AudacityPlay.comGuitar HeroIon USB turntableCreative X-FiNapsterBusiness Technology of the YearAsus Eee PC3G USB ModemBlackBerry CurvePanasonic ToughBookVodafone USB 3G modemIntel low-power Xeon quad-core processorHP Compaq ultra-slim dc7800 PCMicrosoft Windows Server 2008Best Home Entertainment TechnologyBBC iPlayerNintendo WiiFreeviewSkyPanasonic Viera HDTVsSony Bravia HD LCD TVsSony PlayStation 3Microsoft Xbox 360Best Kids TechnologyNintendo DSWindows Vista parental controlsAdvent Kids laptopScalextric DigitalHornby DCC trainsetsLEGO Mindstorms NXTFisher Price Kid Tough digital cameraBeboMost Stylish TechnologyApple iPhoneApple Macbook AirSony Vaio TZAcer Ferrari ultra-portable laptopCanon SX100 IS cameraLG ViewtyDell XPS OneSamsung LE series LCD TVsBest Gaming TechnologyNintendo WiiNintendo Wii FitSony PS3Microsoft Xbox 360Microsoft Flight Simulator XNintendo DSGuitar HeroSony PSPBest Mobile TechnologyApple iPhoneNintendo DSBlackBerry CurveNokia N810Asus Eee PCSony PSPGoogle MobileSamsung Q1 UltraMost Indispensable TechnologyGoogle MapsBT BroadbandApple iPodBBC iPlayerSkyApple iPhoneVirgin MediaFacebookTechnological Innovation of the YearApple iPhoneWindows VistaIntel Core 2 Quad processorsApple MacBook AirAsus Eee PCAdobe Photoshop ExpressBelkin Wireless USB HubGoogle Docs/AppsBest Online TechnologyBBC iPlayerSkypeYou TubeFacebookGoogle DocsWindows LiveBT Digital VaultPinnacle PCTV to goRetailer of the YearAmazonPlay.comJohn LewisEbuyerTesco DirectPC WorldMaplinsArgosGreenest Technology of the YearBye Bye standbyToyota PriusWindows VistaLexus LS600HFujitsu Siemens Scenicview P22W-5 ECOG-WizzOneclick IntellipanelApple OS X
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