Intel officially drops \'Nehalem\' in favour of \'Core\' branding. Image: Intel Corp.
Long known only through the moniker of ‘Nehalem’, leading chipmaker Intel Corporation has finally removed the awkward codename from its latest generation of desktop microprocessors, branding the new line as ‘Core’ chips.
Officially renamed on Sunday, August 10, the new Intel Core line is expected to shift into full production in the final quarter of this year. And, according to Santa Clara-based Intel Corp., its arrival will usher in new standards of high performance processing and environmentally-friendly energy efficiency.
“Expect Intel to focus even more marketing resources around that name and the Core i7 products, starting now,” outlined Sean Maloney, general manager of Sales and Marketing at Intel Corp.
Intel has also indicated that its Core technology will emerge as its flagship PC processing platform, and that the first physical entrant to the range is expected to be the Core i7, which will carry a well-muscled ‘Extreme Edition’ chip.
It remains to be seen whether Intel's new Core brand will clash alongside existing chips that carry the similar sounding ‘Core 2 Duo’ and ‘Core 2 Quad’ names. However, Intel has said that simple technology identifiers based on progressive vehicle branding -- in the case of the first Core chip, the ‘i7’ -- will help with ongoing product designation.
And, while potentially confusing beyond its identifiers when viewed by the more green-gilled consumer, the new Core labelling could actually strengthen Intel’s positioning insofar as it plays on already widely recognised and trusted branding.
The Core i7 is expected to deliver its enhanced performance through four processing cores while handling as many as eight separate computing threads.
In related news, Intel Corp. has also said it plans to whip the covers off four new midrange microprocessors today (Monday, August 11), which will arrive pushing performance speeds of 3.0GHz while also allowing users to further that power through overclocking.
StinomusAug 11th, 2008 - 12:03:22
Its Core i7, not just simply Core. The Core architecture has been around since the days of the first Core Duo CPUs in mobile PCs over 2 years ago. This is the 3rd major iteration.
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