Intel, Facebook, Autodesk, Reel FX and AniBOOM host The Mass Animation Project. Image: Autodesk.
If you’re a professional or budding amateur animator looking to test your creative skills with a fresh challenge, then chipmaker Intel Corp. and leading social network service Facebook have just what your artistic cravings require for appeasement.
More pointedly, Intel Corporation, the world’s largest microprocessor manufacturer, has announced the opening of The Mass Animation Project, which is a joint effort with Facebook to produce a computer-generated animated short film for theatrical release.
Open to both professional and aspiring animators, the project will be hosted via a special Facebook page, which will allow interested talent to access a collaborative application built on the Facebook platform.
Animators duly feeling the flowing movement of their creative juices will be able to begin contributing their computer-generated offerings to the project this coming autumn as Intel and Facebook look to gather enough worthy content to amass a five-minute, professional-quality short film.
“This is a great opportunity to bring together computer graphics with the creativity of both Hollywood and the Facebook community,” enthused Michael Hoefflinger, general manager of Intel Corp’s Partner Marketing Group, who also noted that Intel’s processing power and Facebook’s communications coverage will enable the global community to “collaborate on a single creative endeavor.”
The project will be produced and directed under the watchful gaze of industry veteran Yair Landau, a former vice chairman of Sony Pictures Entertainment and president of Sony Pictures Digital.
“Mass Animation combines original computer-generated animated storytelling with social networking in a powerful, new way,” trumpeted Landau in an official release.
Beyond the notable influence of Intel and Facebook, The Mass Animation Project is also partnered by the likes of software and service company Autodesk, Reel FX Entertainment and animation media Web site AniBOOM.
“[With such partners] we will reach so many talented animators who might not otherwise have access to this community of imagination and artistry,” added Landau. “This project is the future of creative collaboration.”
All the prerequisite tools needed to create and contribute will be provided by the project itself, and participating animators will be able to download and use an evaluation version of Autodesk Maya Unlimited software to help layout and animate portions of the provided script.
If you’re keen to learn more on the project and how best to submit your content when collaboration officially begins, then simply visit the Facebook Mass Animation page and register as a fan, or visit the official Mass Animation Web site.
Comment on this Story