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Likely to surprise very few given its rocketing consumer popularity and ever-increasing market saturation, one particularly well-exposed technology gadget has this week waltzed away with Stuff Magazine’s coveted “Gadget of the Year” award for 2008. Any ideas which technological wonder secured this year’s title?
Stuff Gadget Awards laud the Eee PC over the iPhone 3G. Image: Stuff Magazine.
Amazingly, the countless column inches and Web pages dedicated to Apple’s newly revamped iPhone, which now runs on the 3G network, were not sufficient to prevent the Gadget Awards accolade from going to Taiwanese computer manufacturer ASUSTeK for its diminutively appealing ultra-mobile Eee PC laptop.
In winning the right to proudly display its gleaming Stuff trophy atop the toilet cistern, the budget-priced Eee PC, which retails for less than £300 GBP and comes equipped with Intel’s Atom processor and Microsoft Windows XP, beat out impressive tech competitors including the second-generation iPhone 3G and also Nintendo’s hugely popular Wii videogame console.
“No other gadget has had the impact the Eee PC did this year,” enthused Stuff. “Now, for less than £300, you can get a fully functional laptop with enough power to do pretty much any tasks you ask it to.”
Not left out completely in the cold, the iPhone 3G handset did receive a noteworthy nod of consumer appreciation by snagging the slightly less glamorous “Readers’ Gadget of the Year” award. Apple also had its name up in lights for its MacBook Air laptop, which received the “Design of the Year” award.
Other awards saw Sony’s portable electronic Reader bestowed with the “Innovation of the Year” gong. While most e-reader users would be forgiven for thinking that Amazon’s Kindle would be a more worthy contender for the award, it’s likely Amazon’s device was not considered as it is not yet available outside of the United States.
From a business standpoint, Finnish mobile phone titan Nokia Corp. took “Brand of the Year,” while the environmentally conscious “Green Gadget of the Year” award went to the Ego Electric Street Scoota, which boasts zero emissions and can provide up to 40 miles of distance on a single charge.
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