If you’re not completely satisfied with the look and feel of modern computing technology, then industry heavyweights Intel Corp. and ASUSTeK Inc. have just the creative platform for you to help realise the hardware alternatives of tomorrow.
Intel and ASUS offer to build the dream PC system via community Web site. Image: b_d_solis/Flickr.
More pointedly, leading chipmaker Intel and computer manufacturer ASUS (best known for the popular Eee PC ) are offering consumers the chance to become product designers in their own right via the newly launched WePC.com Web site.
And, rather than being an appealingly whimsical but ultimately worthless venture, submissions to the Web site will actually culminate in Intel and ASUS striving to deliver to market what could well be the world’s very first community-designed PC.
Through WePC.com the two companies hope to inspire “a global conversation” regarding the ideal elements of computer technology, which will then lead to the sharing of ideas, in-depth discussion regarding the “dream” PC, and a voting process on proffered designs and concepts towards its eventual creation.
According to Intel, the spark of creative innovation “can come from anywhere,” which is why the Santa Clara-based chip titan is working alongside ASUS “to tap into the creative energy of consumers” and help them share ideas on designing their ideal personal computer system.
“Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day,” enthused Mike Hoefflinger, general manager of Intel’s Partner Marketing Group.
From ASUSTeK’s standpoint, the Taiwan-based computer company sees WePC.com as a bridge for connecting innovation and technology with the wishes of consumers.
“By empowering WePC.com users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC,” commented Lillian Lin, ASUSTeK’s director of Marketing Planning.
The WePC.com site will be divided into three conversation groups, each addressing one of the most popular consumer PC categories (Netbooks, notebooks and gaming notebooks), with Intel and ASUS driving the initiative to introduce a consumer-inspired product built on technology provided by both contributing parties.
The final PC creations will be powered by Intel’s Atom, Centrino 2 and Centrino 2 Extreme processors.
And, as a further incentive for creative community input, special prizes will be awarded to select WePC.com participants depending on their specific role in the creative process.
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