Moving its business model further towards the realms of complete digital distribution, Netflix has joined forces with LG Electronics in a deal that will result in the production of high-definition televisions capable of streaming Netflix content directly from the Internet.
New LG HDTVs will carry embedded Netflix technology. Image: LG.
Thanks to the new partnership, those consumers investing in one of the Netflix-embedded TVs will not require a freestanding set-top receiver or other compatible device in order to enjoy the 12,000 feature films and TV shows presently offered by the popular online rental service.
Beyond pushing the exposure of its burgeoning digital delivery service, Netflix also offers a formidable catalogue of more than 100,000 DVD titles that can be physically rented and received through the post by subscribers.
According to Tim Alessi, director of product development for LG Electronics USA, the high-definition broadband televisions are expected to hit retail in the spring of 2009 and are likely to sell for around $200 USD to $300 USD more than a typical high-definition set.
The deal between California-based Netflix and LG Electronics follows similar digital distribution announcements whereby Netflix has made its content available through Microsoft’s Xbox 360 videogames console and also compatible Blu-ray players made by both LG and Samsung.
LG’s Netflix HD televisions will arrive in LCD size options of 42 and 47 inches and Plasma options of 50 and 60 inches. The sets are being aimed specifically at consumers that want to receive streamed content without having to suffer through the added clutter caused by additional devices.
Speaking in a Reuters report, Netflix spokesman Steve Swasey said the movie and TV rental specialist is looking to solidify similar deals with other electronics manufacturers – although he declined to reveal any specific brand names.
The LG televisions are set to make an appearance at this week’s Consumer Electronics Show (CES) in Las Vegas.
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