While resisting the temptation to (once again) lapse into tongue-in-cheek hyperbole surrounding the ‘handbags at dawn’ exchanges that Microsoft and Sony frequently engage in when it comes to their gaming hardware, we thought you may like to know Microsoft has responded to Sony’s latest bout of corporate posturing.
Is the Xbox 360 crashing the PlayStation 3 party? Image: EverJean/Flickr.
Specifically, comments made this week by Sony Computer Entertainment boss Kaz Hirai have suggested the Xbox 360 “lacks longevity” while the PlayStation 3 will undoubtedly emerge victorious over its console competition.
Setting aside the fact that Hirai conveniently dismissed the market-leading Nintendo Wii as Sony doesn’t consider it a direct competitor, the focused attack on Microsoft’s hardware has predictably sparked a response from the Redmond-based software titan.
That response came from Microsoft’s Aaron Greenberg, group product manager for the Xbox 360, who said to Torrance Davis at thebitbag.com that Hirai’s comments are indicative of “an old hardware company that’s comfortable with its market position,” and that Sony’s “complacent attitude is out of touch with where the industry and consumer is today.”
Greenberg also took the opportunity to outline that hardware specifications won’t be the only contributing factor in marking this console generation’s winner – the hugely popular but comparatively underpowered Nintendo Wii is clear proof of that. According to Greenberg, the ability to “out-innovate” in terms of online capabilities and software strength will be the main defining factors.
“This is the kind of stuff that’s in our DNA,” said the Xbox 360 executive, “and frankly it moves the console war onto our home court.”
Greenberg ended Microsoft’s response by voicing his confidence regarding the Xbox 360’s ability to outsell the PlayStation 3 across the whole of the current generation. It will do this by giving gamers more innovation while working to build “the best and broadest games library” and evolving entertainment experiences through the console’s “leading online network.”
“I can’t imagine any scenario where the PS3 can catch up with us,” he said. “In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.”
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