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Not content with hogging the technology limelight by officially unveiling its Kindle software application for Apple’s iPhone and iPod Touch, online retail giant Amazon Inc. has also revealed an on-demand video content partnership with home digital media specialist Roku.
Roku to provide access to Amazon\'s on-demand library. Image: Roku.
Announced on Tuesday, March 03, the deal will see Amazon’s online video library of around 40,000 titles made available for renting via the Roku Internet-to-TV digital player, which will enhance both partners as rivals to online video services provided by the likes of Apple, Blockbuster and Netflix.
Adding to that joint appeal, Amazon’s wide-ranging selection of DVD-quality movie and television content is bolstered by select Hollywood releases that are made available for on-demand access the same day they are released on the actual DVD format.
The Roku player, as with many such set-top boxes, provides users with easy connectivity to most televisions and delivers streamed on-demand content through either a wired or wireless Internet connection.
Roku’s home media player, which is also capable of providing access to Netflix, costs around $99 USD and can be purchased through the official Roku site or Amazon.
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