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Netflix might be the most recognisable name when it comes to online content streamed directly to consumer televisions, but rival services from the likes of Apple, Amazon, and now ZillionTV means there are plenty of hungry mouths chomping at the streaming pie.
Nice, but will it get zillions of users? Image: ZillionTV.
Although currently moving through the beta phase of its development, the appeal of ZillionTV lies in its apparently personalised service and that it has the backing of several prominent movie studios and media providers.
As with rival services, ZillionTV customers will receive their movie and television content through a high-speed Internet connection, with that content duly provided by leading media players NBC Universal, Sony Corp., Twentieth Century Fox, Walt Disney and Warner Bros.
The whole personalisation angle of ZillionTV revolves around allowing service users to select the advertising categories they’re shown during shows based on their individual consumer preferences – although those adverts cannot be skipped during the viewing experience.
Thanks to an accompanying deal with payment specialist Visa, users will be able to quickly and easily purchase all manner of products through a ZillionTV store.
ZillionTV might also attract business as its payment and usage model is based on customers paying a one-time fee of less than $100 USD, after which they will have complete access to the service.
Reuters reports that up to 40 other content providers have penned deals with ZillionTV and discussions are presently ongoing with both Viacom and CBS. The service is scheduled to launch in the fourth quarter and is expected to carry around 15,000 titles before the close of 2009.
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