Clearly looking to maintain its momentum when it comes to criticising Apple-branded computer hardware, Microsoft has released the third of its ‘Laptop Hunters’ television commercials lauding the apparent advantages of generic PC systems – which just so happen to carry Windows.
Sony VAIO latest Windows PC to put one over on Apple-branded laptop computers. Image: Dawvon/Flickr.
Having already slammed Apple for its hefty computer prices and focus on brand aesthetics, the latest commercial in Microsoft’s campaign sees mother and son duo Lisa and Jackson armed with $1,500 USD and on the hunt for a speedy portable platform with a spacious hard drive and good gaming capabilities.
With the added incentive of “you find it, you keep it,” the two swiftly take the search to Best Buy and head straight for Apple’s offerings.
“Let’s go see the Macs,” suggests Lisa, pointing to 11-year-old Jackson and adding that they’re, “kinda popular with this age.”
However, the enthusiastic hardware hunters are soon left disappointed by Apple’s selection in terms of both pricing and physical size – both of which are established conditions of Microsoft’s hunt.
“Woah, these are way more money, dude,” exclaims a clearly shocked Lisa as Jackson announces that the pretty MacBooks are, “a little too small… maybe we’d rather go PC.”
The commercial then breaks into a montage of features and functions available on a 16.4-inch Sony VAIO FW that catches the pair’s attention, seems to fit their needs and is well-equipped for gaming due to an expansive catalogue of Games for Windows computer software.
“Blu-ray!” they yell in almost scripted unison as it also dawns that Sony’s portable machine comes with a high-definition drive as standard – which is something not available with Apple Mac computers.
And, with a wad of change handed to Lisa in the Best Buy car park, the two leave triumphant with their Windows-equipped VAIO while conveniently highlighting yet more supposed shortfalls in pricing and choice when it comes to Apple technology.
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