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For many, the desire to own a Mac is often quashed by the sizable monetary hike separating Apple’s powerful hardware platforms from generic PC systems and their considerably cheaper price points.
Apple Mac price drops set for summer introduction? Image: stefanoost/Flickr.
Yet, with reduced consumer spending combining with Microsoft’s shameless ‘Laptop Hunters’ television commercials, which deride the hefty retail tags associated with Macs, emerging Net chatter suggests Apple Inc. might – just might – be mulling over the possibility of slightly more pocket-friendly prices.
According to AppleInsider’s Kasper Jade, Cupertino-based Apple is likely to introduce sweeping Mac price cuts during the summer as an “interim solution” to the rising popularity of ultra-mobile and budget-priced Netbook systems – which continue to pull in punters looking for a safe and familiar bargain via sub-$500 USD prices and pre-installed Windows XP.
Offering up information gleaned from anonymous sources that are, as always, “familiar with the matter,” AppleInsider indicates that Apple could lop off as much as $150 USD from its systems, which would bring the 13-inch MacBook from $999 USD to $849 USD, while the 20-inch iMac (2.66GHz) could drop from $1,119 USD to a more palatable $969 USD.
However, while consumers are always willing to welcome price cuts, a drop of $150 USD still leaves Apple’s product portfolio some way short of rival PC systems offered up by the likes of HP and Sony – as Microsoft’s Laptop Hunters commercials have attempted to highlight.
And it’s also worth noting that $849 USD MacBooks (while massively superior in specs) aren’t likely to tip the balance in Apple’s favour when it comes to Netbooks – not least because pennywise general consumers are presently being drawn en masse towards the truly portable Web-centric platforms for half that price.
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