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Broadband Internet adoption rates are on the up in the United States, according to the results of a new survey published by the Pew Research Center’s Internet & American Life Project – but so is related pricing.
Broadband adoption up in the U.S., but so are prices. Image: DeclanTM/Flickr.
The organisation’s April survey found that 63 percent of adult Americans now have high-speed broadband connections, which represents a 15 percent year-on-year increase when gauged against figures from April 2008, and a 54 percent increase against American Life Project figures gathered since 2007.
Evidently consumer desire for high-speed broadband and the subsequent adoption boost outweighs accompanying price increases, which, according to survey respondents, have seen average monthly service bills rising from $34.50 USD in May of 2008 to $39.00 USD in April of 2009.
In terms of specific growth attributed to population subgroups by the survey, online broadband users aged 65 or older grew from 19 percent in May of 2008 to 30 percent in April of 2009.
Similarly strong broadband growth was registered by low-income households earning $20,000 USD or less, which jumped by a solid 10 percent for the year, while adoption rates in households earning between $20,000 USD and $30,000 USD shifted from 42 percent to 54 percent.
Broadband adoption rates with high school graduates grew by 12 percent from 2008 to 2009, while older baby boomers jumped 11 percent and rural users increased by 12 percent over the same period.
The survey was conducted by Princeton Survey Research International from March 26 to April 19 of 2009 across a sample of 2,253 adult participants aged 18 or over.
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