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Now that Microsoft has ceased hollering proudly from the rooftops of its Redmond-based headquarters, it would appear the new Bing search engine has made “steady if not spectacular” progress in its opening month’s attempt to eat into Google’s online dominance.
Google\'s probably not overly worried at this point though. Image: Microsoft.
More pointedly, new figures released by Web site traffic specialist StatCounter, show that Bing’s recent launch has seen it push Microsoft’s share of the U.S. Internet search market to 8.24 percent, which is a modest increase of just over a single percentage point.
Of course, while a jump from 7.21 percent in April to 8.24 percent in June is only a small increase, it is an increase nonetheless. Plus, it’s still early days for Bing, which is expected to progressively benefit from approximately $100 million USD in backing from Microsoft.
“At first sight, a 1 percent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive,” commented StatCounter chief executive Aodhan Cullen. “Steady if not spectacular might be the best way to describe [its] performance to date.”
In terms of which search provider suffered at Bing’s expense, it would appear that Google shouldered most of the loss, with StatCounter pointing out that its 79.07 percent dominance in April dropped to 78.48 in June.
Microsoft’s online search portfolio consists of Bing, Live Search and MSN Search, which, while apparently multifaceted, is massively inferior to both Google and Yahoo with regard to user popularity.
StatCounter Global Stats amassed its market share numbers by analysing 1.3 billion search engine clicks from an online network of three million Web sites that support its data collection.
The Tech Herald: comScore: Google increased its dominance in April
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