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Having seen its HD DVD format lose out to Blu-ray in the recent high-definition battle, Japanese consumer electronics giant Toshiba has apparently stopped licking its wounds and is now willing to embrace Sony’s winning industry standard.
Toshiba: Blu-ray bound. Image: Toshiba.
At least, that’s the view of publication Yomiuri Shimbun, which claims trusted sources have indicated that Toshiba is preparing to launch its first Blu-ray player before the close of this year.
According to the Japanese paper, Toshiba has delayed grabbing for a slice of the Blu-ray pie while waiting for the HD market to show convincing growth -- a standpoint likely compounded by a predictably cautious approach given its own HD failings in the early part of 2008.
While the report doesn’t offer any hardware specifics regarding Toshiba’s Blu-ray entrant, Trusted Reviews notes that Toshiba should be in a position to produce a solid device thanks to its XDE upscaling technology and access to the Cell processor utilised in Sony’s PlayStation 3, which itself is a respected Blu-ray equipped platform.
Toshiba’s Blu-ray device, if its does indeed arrive, will reportedly be limited as player only -- although the company could well expand its line to include a Blu-ray player/recorder based on successful traction.
The Tech Herald: Blu-ray still not performing despite HD DVD defeat
The Tech Herald: Toshiba slaps Blu-ray with new DVD upscaling technology
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