Nintendo DS marches on despite industry decline

by Stevie Smith - Jul 20 2009, 15:45

Last week’s NPD market figures for June may have revealed the videogames industry to be suffering its biggest decline since 2000, but one constant remains despite the 31 percent year-on-year plunge: Nintendo’s DS handheld is absolutely untouchable.

Decline? What decline. Image: trokairchardalus/Flickr.

More pointedly, Japanese gaming giant Nintendo has this week moved to take the edge off NPD’s glum news for the U.S. market by proudly stating that June saw the DS Lite and DSi variants of its hot-selling portable quite literally taking on – and beating – all comers during last month.“DS and DSi combined to sell more than 766,000 units,” exclaimed Nintendo in an official statement, “[which equates to] more than all current-generation consoles combined.”While the DS has been on the market since 2004, the little dual-screen console and its wealth of family-friendly software continues to draw consumers in their droves. That popularity was recently boosted by the arrival of the third-generation DSi, which comes complete with twin cameras, improved screens, and a more svelte chassis.In terms of its impact since release, the DSi sold a massive 424,000 units in the month of June, while the more established DS Lite followed close behind with 342,000 units sold.According to Cammie Dunaway, executive VP of Sales & Marketing for Nintendo, the platform’s enduring popularity can be attributed to more consumers continually moving towards quality experiences and great value for the whole family.And, adding a little extra zip to its rooftop hollering, Nintendo has also pointed towards its motion-sensing Wii console, which matched the dominance of its portable stablemate in June by leading the home console category with 362,000 unit sales. Want regular updates from The Tech Herald? Follow us on Twitter.Interested in a more interactive TTH? Join our Facebook Group.

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Nintendo DS marches on despite industry decline

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