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Following hot on the heels of Microsoft’s confirmed search partnership with Yahoo, online search leader Google has reacted to the elevated threat by revealing a billboard advertising campaign that takes a clear sideswipe at Microsoft Office.
A better option than Microsoft Office, according to Google. Image: Google.
While overt tit-for-tat technology advertising is usually the domain of Microsoft and Apple, Google is stepping from the shadows in order to take aim at Microsoft through a campaign pushing the company’s Google Apps service.
For those unaware of Google Apps, it offers users online (cloud-based) access to a host of useful productivity applications, including word processing and spreadsheet platforms – both of which are core features Microsoft charges for through its Office suite.
The month-long campaign will strive to highlight the service benefits associated with Google Apps along with its expanding reach through businesses, schools and other organisations such as American handset manufacturer Motorola and the University of Notre Dame.
Arriving as something of a departure for Google Inc., which doesn’t often resort to advertising its wares, the “going Google” campaign will begin appearing from Monday throughout the U.S. cities of Boston, Chicago, New York and San Francisco.
And, rather than just being static billboards, the ads will change each day during the month, relaying the story of a frustrated IT manager gradually being drawn toward the advantages of implementing Google Apps.
Introducing Google Apps across a company network currently costs businesses an annual $50 USD per worker. A completely free version of Google Apps is also available for use, although it lacks many of the features offered in the subscription package.
The Tech Herald: Yahoo and Microsoft finally join forces against Google
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