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The ceaseless game of televised shin kicking between Apple and Microsoft continues this week after Apple marked the launch of Microsoft’s Windows 7 operating system by unleashing a trio of new ‘Get a Mac’ commercials.
Apple attacks Windows 7, despite positive reviews. Image: Apple.
With Windows 7 barely settled on store shelves – and regardless of largely favourable reviews – Apple’s latest volley of smirk-covered criticism attempts to shine a humorous but negative spotlight upon Windows 7 to push disgruntled Windows users towards the secure simplicity and dependable reliability of Apple hardware.
The first of the three ads, all of which star Hollywood actor Justin Long, targets error-strewn Windows platforms of the past that have seen Microsoft claiming, for example, Vista won’t have the problems of XP, and XP won’t have the problems of ME, and ME won’t have the problems of Windows 98, etc., etc.
Meanwhile, the other two ads focus on the apparent “pain and frustration” of current Windows users as they toil between once again placing their trust in a Windows-equipped PC or going for a genuine “fresh start” by making the transition to a Mac and the “number-one rated customer satisfaction” that comes with it.
Click on the clips below to see the latest ‘Get a Mac’ ads for yourself. And don’t be surprised if Microsoft is quick to respond in kind to Apple’s attack by unleashing another round of ads that promote versatile and value for money PCs while criticising the inflated expense associated with Apple’s hardware. Yawn.
Broken Promises
Teeter Tottering
PC News
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