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Not that paying for goods on Amazon has ever really been a complex procedure, but the heavyweight online retailer has revealed plans that pander to the impatient and hard of understanding by making payments quicker and easier.
Easy, easier, easiest? Image: Amazon.
Scheduled to be officially unveiled by Amazon this coming Thursday (Oct. 30), the new PayPhrase shortcut system will allow customers assign personal information such as name, shipping address and credit card details to an order by simply tapping in a specific personalised phrase such as “Knick Knack” and a short four-digit PIN number.
To use PayPhrase, customers simply find the product they want, type their PayPhrase into the PayPhrase button on the product page, and click to instantly preview the total cost of their order. There’s no need to “Add to cart,” “Proceed to checkout,” sign-in or input credit card information, the personal PayPhrase brings up the cost page, and the PIN number instantly completes the transaction.
Those looking to take advantage of PayPhrase will be able be use it directly through Amazon stores and also through any third-party Web stores already equipped with Amazon’s existing Checkout platform.
“PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web,” trumpeted Matt Williams, general manager of Amazon PayPhrase. “With PayPhrase, all you need is one phrase and one PIN to pay online.”
“We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they’ll have some fun choosing their own personal phrases,” he added.
Beyond increasing the convenience associated with Amazon payments, the retailer also claims PayPhrase will be a boon for parents, who’ll be able to control, monitor, approve/decline the online purchases of their children by creating monthly ‘spend-limited’ PayPhrase IDs such as “Jake’s Allowance”.
Some of the leading Web-based stores supporting the PayPhrase’s express checkout system include DKNY, Jockey, Patagonia, Buy.com, J&R Electronics, and Car Toys.
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