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Considering that Sony’s rival online gaming service, the PlayStation Network, is completely free, it’s safe to assume the subscription-based Gold accounts of Microsoft’s Xbox Live aren’t perhaps as appealing as they once were.
Xbox Live gets a little fresh gleam. Image: Microsoft.
Yet with rumours circulating that Xbox Live membership could yet become more expensive, the American software giant is making moves to spur consumer interest in its multimedia haven of videogame demos and downloads, trailers, movies and television shows.
More pointedly, Microsoft has launched an invitation-only incentive scheme called the Xbox Live Rewards Squad, which officially kicked off on November 02 and will run through to April of 2010.
Applicable to both cost-free Silver and paying Gold account holders – though more actively favouring Gold members – Microsoft has said it will dish out redeemable Microsoft Points (Xbox Live currency) for those Xbox 360 owners that perform specific business-boosting actions.
For example, a one-month Gold renewal will see members credited with a modest 10 Microsoft Points (for up to six monthly renewals and 60 Microsoft Points). Similarly, a three-month renewal will secure a payout of 30 Microsoft Points (for up to two renewals and 60 Microsoft Points).
Those willing to renew their Gold membership by a full 12 months will receive a more hefty 200 Microsoft Points. Sadly, lowly Silver members will get a big fat nothing if they choose to shell out the $49.99 USD required for a year of Gold access.
Plunging its reward roots deeper still, Microsoft will also dole out an initial 100 Microsoft Points to both Silver and Gold members making their very first purchase from the download store. The software giant will also provide Gold subscribers with a progressive points return of 1 percent of sustained purchases across a single month, 2 percent during a second, and as much as 5 percent for a period of up to six months.
As if that weren’t enough to inspire more sales on its Live service, 200 Microsoft Points will also be handed to subscribers prepared to embrace the Netflix streaming platform, and a further 100 Microsoft Points each time a user fills in a survey.
More news on exactly how to secure an invite to the Xbox Live Rewards Squad as and when we get it.
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