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In a move to aid the environment and score a few ecological brownie points in the process, telecommunications giant Orange has launched a recycling scheme through its official stores enabling tech users to properly dispose of their unwanted gadgetry.
Step inside, and bring your old crap with you. Image: Orange.
And, adding in a little extra incentive, the new UK-based ‘Recycle and Reward’ scheme exists beyond being a convenient disposal chute for consumers, with Orange also offering to dole out cash depending on the type of device passed into its possession.
For example, if someone hands in a Sony Ericsson C905 handset, Orange will present them with a cheque for a solid 75 GBP, while a Nokia N95 will net 85 GBP, and a Samsung SCH 900 will return a more hefty 95 GBP. Orange has said cheques will be delivered by mail within a period of around seven days.
“Recycle & Reward is just another small step, for us as a business and for the public, in our journey towards a greener, more sustainable practices,” commented Paul French, Head of Care Products at Orange.
According to Orange, around two thirds of Brits have old mobile phones gathering dust in their homes, which equates to approximately 90 million unused handsets worth around 450 million GBP.
The scheme is open to any member of the public armed with an unwanted phone, notebook or personal MP3 player, and underlines Orange’s commitment to becoming a more sustainable, greener business, while also helping reduce the amount of electronic goods being sent to landfill.
“At Orange we’ve made some significant strides recently in reducing the environmental impact of our business,” added French. “For instance, 80 percent of our electricity now comes from renewable sources while in July we introduced the mini-SIM to reduce the amount of waste associated with new SIM cards.”
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