Ubisoft may presently be enjoying impressive sales in relation to its hit sequel Assassin’s Creed II, but that hasn’t stopped the prominent third-party publisher from posting first-half losses of 78 million Euros for the period ending September 30.
On the turn. Image: nicolasnova/Flickr.
The studio’s figures for the first half of the year remain in line with expectations, although they represent a slight adjustment from the 80 million Euro loss it had initially projected.
According to the renowned game maker, the losses are directly connected to a 130 million Euro drop in gross profits and 14.5 million Euros of shrinkage attributed to research and development (R&D) due to a reduced amount of game releases.
“First week sales of Assassin’s Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises,” said Ubisoft CEO Yves Guillemot in a statement.
“Based on this initial data, Assassin’ Creed II looks well positioned to outstrip targets while our Wii games have got off to a more contrasted start in a less predictable market,” he added. “Finally, sales of James Cameron’s Avatar: The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season.”
Ubisoft expects to turn the tide with its newly announced sequel to Prince of Persia (The Forgotten Sands), which will be ready in time for the summer 2010 release of the Prince of Persia movie adaptation.
With the technology industry gradually shifting out of the credit crunch, Ubisoft has said its full-year sales target for 2010 is some 1.04 billion Euros.
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