While it remains to be seen how well the recently unveiled iPad will be received by the buying public, the famous brand loyalty often shown by Apple fans may play a defining role when it comes to fuelling the retail flames, according to a new survey.
Why do I think of the little green aliens from Toy Story? Image: BANG/ZUMAPress.
The survey, which was conducted by AdMob, presented 960 smartphone-savvy participants with a selection of existing or upcoming consumer electronic devices and asked them which, if any, they were planning to buy in the next six months.
Of those who indicated an interest in the iPad, around 16 percent of iPhone owners said the tablet was on their retail radar, while 11 percent of webOS (Palm Pre) users admitted to fancying Apple’s touch-screen computer, and a further six percent of Android users claimed to be keen.
While the survey’s figures are, of course, not truly indicative of the retail reaction Apple can expect when the iPad arrives on store shelves, if 16 percent of existing iPhone users bought the tablet device within six months of launch, that would amount to a whopping 12 million unit sales.
Interestingly, although the iPad has hogged much of the media limelight since Apple debuted it a month ago, AdMob’s survey revealed a greater interest in the non-telephonic iPod Touch.
Specifically, 24 percent of iPhone owners said they’d also consider an iPod Touch purchase, as did 22 percent of webOS users, and 12 percent of those respondents using an Android phone.
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