Latest Sony Move ad swipes at Microsoft and Nintendo

by Stevie Smith - Mar 19 2010, 05:35

While the ultimate judgement of Sony’s Move motion control gameplay system will lie with the consumer, a new TV commercial for the wand-based controller suggests Sony is certainly confident regarding its impending success – so much so that it’s willing to bash rival offerings from Microsoft and Nintendo.

Natal what, Wii Remote where? Image: Sony.

During the latest ‘Kevin Butler ‘moves’ from the Future’ PlayStation commercial, Butler highlights the Move’s 3D tracking to accurately convey player movement during a fighting game, as opposed to triggering on-screen actions by timidly pawing at the air – a thinly-veiled stab at the Wii Remote and Nunchuk. He also then also praises the Move’s basic physicality and its ‘futuristic’ inclusion of gameplay buttons for improved immersion when playing popular videogame genre titles – indirectly mocking Microsoft’s Project Natal camera system, which comes without any form of hand-held controller.“The PlayStation Move isn’t just crazy precise,” offers Butler, “it’s also got, what we in the future call, buttons,”“Which turn out to be pretty important to those handful of millions of people who enjoy playing shooters or platformers or, well, anything that doesn’t involve catching a big red ball,” he continues. “I mean, come on, who wants to pretend their hand is a gun? What is this, third grade?”Whether you take the Sony Move ad as childish corporate backbiting or just subtle gamesmanship that’s par for the course in the videogame industry, the ‘future’ of gaming looks set to involve leaping around in front of the TV rather than just sitting idly with a control pad.Take a look at Sony’s ad by clicking below.

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Latest Sony Move ad swipes at Microsoft and Nintendo

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