The Tech Herald

Adoption rate for new iPad hits 5 percent mark in U.S.

by Steve Ragan - Mar 19 2012, 19:55

Adoption rate for new iPad hits 5 percent mark in U.S. IMG: Apple

That was fast. Released on Friday, Apple’s iPad has already penetrated 5 percent of the U.S. market, according to data collected by Chitika.

Chitika is an ad network and data analytics firm with a large reach, consisting of 200,000 sites within their network, and a reported 4 billion targeted ads served per-month. So when they are reporting on metrics such as the market reach of the newest iPad, this is where they are pulling the data from.

On Friday, when the iPad was officially launched, they noted that 1.4 percent of the iPad related traffic in the U.S. was coming from the newest device. On Monday morning (02:00 EST), traffic had reached a peak of 5.3 percent.

The method used by Chitika to determine the metrics is centered on ad impressions to the newest iPad’s user agent. On top of that, they examine the reported screen resolution (2048 x 1536 on the iPad vs. 1024 x 768 on the other models) to check their findings.

You can track the adoption rate yourself if you wish, by heading here. We’ve reached out to Chitika to see how the early adoption of the iPad compares to the iPad 2, we’ll update if they are able to provide those details.

Around the Web

Comment on this Story

comments powered by Disqus

From Autosaur.com

Nissan GT-R NISMO Available in Gran Turismo 6

Nissan and Sony have added the new Nissan GT-R NISMO to the in-game dealerships in  Gra...

2015 Kia Soul EV Prices

Kia have announced prices for their all-new Kia Soul EV. The company says this is their firs...

Celebrity Photographer Uli Weber Lauches New Goodwood Revival Book

Celebrity and fashion photographer Uli Weber is to launch a new book at this year’s Goodwood...

The Gorgeous Aston Martin Virage Shooting Brake Zagato (PICS)

World-famous Italian car design firm Zagato have revealed pics of their new one-off Aston Ma...

2015 Lincoln Navigator Pictures

We have added some pictures of the 2015 Lincoln Navigator. The new model features a 3.5...