Adoption rate for new iPad hits 5 percent mark in U.S.

by Steve Ragan - Mar 19 2012, 15:55

That was fast. Released on Friday, Apple’s iPad has already penetrated 5 percent of the U.S. market, according to data collected by Chitika.

Chitika is an ad network and data analytics firm with a large reach, consisting of 200,000 sites within their network, and a reported 4 billion targeted ads served per-month. So when they are reporting on metrics such as the market reach of the newest iPad, this is where they are pulling the data from.

On Friday, when the iPad was officially launched, they noted that 1.4 percent of the iPad related traffic in the U.S. was coming from the newest device. On Monday morning (02:00 EST), traffic had reached a peak of 5.3 percent.

The method used by Chitika to determine the metrics is centered on ad impressions to the newest iPad’s user agent. On top of that, they examine the reported screen resolution (2048 x 1536 on the iPad vs. 1024 x 768 on the other models) to check their findings.

You can track the adoption rate yourself if you wish, by heading here. We’ve reached out to Chitika to see how the early adoption of the iPad compares to the iPad 2, we’ll update if they are able to provide those details.

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