The Tech Herald

Adoption rate for new iPad hits 5 percent mark in U.S.

by Steve Ragan - Mar 19 2012, 19:55

Adoption rate for new iPad hits 5 percent mark in U.S. IMG: Apple

That was fast. Released on Friday, Apple’s iPad has already penetrated 5 percent of the U.S. market, according to data collected by Chitika.

Chitika is an ad network and data analytics firm with a large reach, consisting of 200,000 sites within their network, and a reported 4 billion targeted ads served per-month. So when they are reporting on metrics such as the market reach of the newest iPad, this is where they are pulling the data from.

On Friday, when the iPad was officially launched, they noted that 1.4 percent of the iPad related traffic in the U.S. was coming from the newest device. On Monday morning (02:00 EST), traffic had reached a peak of 5.3 percent.

The method used by Chitika to determine the metrics is centered on ad impressions to the newest iPad’s user agent. On top of that, they examine the reported screen resolution (2048 x 1536 on the iPad vs. 1024 x 768 on the other models) to check their findings.

You can track the adoption rate yourself if you wish, by heading here. We’ve reached out to Chitika to see how the early adoption of the iPad compares to the iPad 2, we’ll update if they are able to provide those details.

Around the Web

Comment on this Story

comments powered by Disqus

From Autosaur.com

NBA All-Star LeBron James Teams with Kia

NBA All-Star LeBron James has signed a deal with Kia to be the company’s first luxury ambass...

Classic Car Buying Guide: Hillman Super Minx

What to look for when buying a Classic Car: We use The Hillman Super Minx as an example What...

A Guy Let His Wife Loose With A Sharpie On His Car. What She Did Will Blow Your Mind.

This guy let his wife loose with a sharpie on his Nissan Skyline R33 GTR — and the result is...

2015 Nissan Armada Prices

Nissan has released pricing details for the 2015 Nissan Armada in the US. The 2015 Nissan Ar...

Aquaplaning Danger Highlighted in Video

This UK video highlights the dangers of aquaplaning. When you drive your car over some sitti...