Looking to push the exposure of its Kindle electronic book reader even further, online retailer Amazon is reportedly preparing to launch an eBook rental service for its wireless E Ink device.
That’s according to The Wall Street Journal, which cites unnamed sources in its claim that Amazon is presently in talks with leading print publishers in an effort to create a library platform for Kindle-equipped customers.
Although Amazon is apparently offering a sizeable monetary payment to any publisher willing to embrace the service, it is believed that most are not yet convinced by the prospect of Kindle users renting eBooks as opposed to purchasing them outright.
“What it would do is downgrade the value of the book business,” one US publisher commented in the Journal’s report.
If and when the Kindle library does open its virtual doors, it’s unlikely to feature new releases and will only be available to Amazon Prime users, who pay $79 USD per year for films and TV on demand as well as two-day shipping on all store purchases.