Apple finally gets Apple from Apple
by Steven Mostyn - Mar 15 2011, 12:07
...but when it comes to the crunch. Image: Patently Apple.
Living up to its name, Patently Apple has this week uncovered a couple of trademark applications that will see gadget giant Apple Inc. assuming the famous Granny Smith logo long-since associated with renowned record label Apple Corps.
The applications in question, which were filed through the European Trademarks Office, have emerged following a 2007 trademark settlement between Jobs & Co. and The Beatles’ parent company, which resulted in the Cupertino-based gadget giant securing the legal transfer of said Granny Smith icon.
According to Patently Apple’s report, the filings cover the full Granny Smith image and also the cross-section version of the crunchy fruit made so famous by Liverpool’s groundbreaking Fab Four back in the 1960s.
Apple products and services connected to the applications include computer hardware, online social networks, mobile phones, musical instruments, videogames, apparel, advertising, education and broadcasting.
The initial conflict between the two Apple-flavoured titans began back in 1981 when Apple Corps launched a trademark infringement lawsuit against Apple Inc. That particular suit was settled with the latter company agreeing not to venture into the music industry with its products.
However, Apple Corps went on the warpath once again in 1991 when it accused Apple Inc. of producing Mac computer systems capable of creating basic musical notes; it received a hefty financial settlement for its trouble.
Needless to say, when Apple Inc. launched the Apple Music Store in 2003, the record label dragged Jobs & Co. through the courts for the final time, culminating in yet another financial settlement and the transfer of all Apple Corps trademarks to the heavyweight gadget specialist.
Meanwhile, the Apple Music Store was swiftly changed to the iTunes Music Store.
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