Apple iOS resisting Android across the pond

by Steven Mostyn - Dec 3 2011, 15:50

Handset saturation may mean that Google Android has clearly knocked the Apple iOS of its perch across much of the smartphone world, but that shift seemingly doesn’t yet apply across the pond.

Moreover, new research figures from Kantar Worldpanel ComTech show that Apple’s iPhone gorged on 42.8 percent of the smartphone pie during the month of October.

Meanwhile, Google’s Android operating system could only account for 35 percent of the market during the same period, despite being available on numerous handsets from various manufacturers.

Delving a little deeper into the iPhone’s retail performance, ComTech notes that combined sales of the device over the three months ending in October gave Apple a 27.8 percent share of the market—which is a 2.8 percent year-on-year increase.

Although impressive sales figures throughout October helped fuel Apple’s quarterly results, Google still holds sway in the UK market thanks to a 46 percent share—which is a year-on-year increase of 11.8 percent.

It’s worth noting that consumers are now gravitating more readily towards smartphones and, although overall phone sales dropped by four percent in October, sales attributed to smartphones leapt by a whopping 43 percent.

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