Apple needs to boost Mac sales via better pricesby Steven Mostyn - Feb 17 2012, 14:57
No one could deny that Apple is a hugely successful player in the technology sector, but have you ever imagined how big it could become if the pricing of its core computer hardware didn’t exclude a hefty portion of prospective buyers?
Of course, while a degree of Apple’s momentum is built on consumers being drawn to the appeal of its hardware—regardless of lofty prices—it’s the recent arrival of cheaper, more accessible gadgets such as the iPhone and iPad that have thrust the Cupertino-based company to the forefront of the computer industry.
Indeed, according to new sales research offered up by Asymco, Apple has sold a solid 140 million units of its acclaimed Mac platform during the 28 years (that’s ‘years’) the iconic computer has been on the market.
By way of comparison, over the course of the last five years alone, Apple has sold around 175 million iPhone handsets, 22 million iPod Touch devices, and 55 million iPad tablets—for a total of 252 million unit sales.
While the aesthetic beauty and technical appeal of Apple’s feature-rich mobile devices hold true with the Mac line, the pocket-friendly price tags are clearly more influential in driving sales forward.
And that’s perhaps something Apple should perhaps consider in a world where its OS X desktop and laptop computers are not getting any cheaper alongside increasingly appealing Windows-powered alternatives that are succeeding in the delivery of style, function, and accessibility.
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