The Tech Herald

Apple needs to boost Mac sales via better prices

by Steven Mostyn - Feb 17 2012, 14:57

Image: StuartFrisby/Flickr.

No one could deny that Apple is a hugely successful player in the technology sector, but have you ever imagined how big it could become if the pricing of its core computer hardware didn’t exclude a hefty portion of prospective buyers?

Of course, while a degree of Apple’s momentum is built on consumers being drawn to the appeal of its hardware—regardless of lofty prices—it’s the recent arrival of cheaper, more accessible gadgets such as the iPhone and iPad that have thrust the Cupertino-based company to the forefront of the computer industry.

Indeed, according to new sales research offered up by Asymco, Apple has sold a solid 140 million units of its acclaimed Mac platform during the 28 years (that’s ‘years’) the iconic computer has been on the market.

By way of comparison, over the course of the last five years alone, Apple has sold around 175 million iPhone handsets, 22 million iPod Touch devices, and 55 million iPad tablets—for a total of 252 million unit sales.   

While the aesthetic beauty and technical appeal of Apple’s feature-rich mobile devices hold true with the Mac line, the pocket-friendly price tags are clearly more influential in driving sales forward.

And that’s perhaps something Apple should perhaps consider in a world where its OS X desktop and laptop computers are not getting any cheaper alongside increasingly appealing Windows-powered alternatives that are succeeding in the delivery of style, function, and accessibility.

We’re just saying.

Comment on this Story

comments powered by Disqus

From Autosaur.com

Mercedes-AMG GT S Pricing

Mercedes-AMG has announced pricing for the new Mercedes-AMG GT S.The GT S will go on sale in...

Nissan is #withdad for Super Bowl

Nissan is the latest company to announce details of their advertising during the forthcoming...

Special-Edition Porsche GTS Club Coupe Unveiled

The new Porsche GTS Club Coupe has been revealed celebrating the 60th anniversary of the big...

Volvo Detroit Auto Show Pictures

Swedish car maker Volvo has been showing off their latest models at the North...

Ford GT Detroit Auto Show Pictures

We have added some great pictures of Ford’s new supercar the Ford GT. The company was s...