Apple spreading invites to mystery eventby Steven Mostyn - Jan 12 2012, 16:02
Apple may not be in attendance at this year’s Consumer Electronics Show (CES) in Las Vegas, but that doesn’t mean the Cupertino gadget giant isn’t still able to elbow its way effortlessly into the media spotlight.
Case in point, the hugely popular iDevice maker has begun circulating mystery invitations to an “education announcement” that will be held next week in New York.
As things stand, core details regarding the event are unknown, except to say it will take place at the Guggenheim Museum at 10 a.m. ET on January 19—and probably won’t include the iPad 3.
That hasn’t stopped industry watchers from speculating wildly, of course, with the likes of eBook Newser and TechCrunch suggesting Apple’s event will focus on publishing and iBooks.
Supporting those guesses, the New York Times cites “a person close to the company” in its claim Apple intends to showcase a new push into the digital textbook business for schools and other institutes of learning.