Apple ups the temptation for Grand Central Station usersby Steven Mostyn - Dec 6 2011, 11:00
Another claw in the retail couch. Image: Hakan Dahlstrom/Flickr.
If you’re rushing through New York’s Grand Central Station at the end of this week, we’d recommend dropping your gaze and strengthening your will against the prospect of onrushing temptation. And why?
Well, Cupertino-based Apple Inc. is officially opening the doors of its Grand Central Store this coming Friday in a bid to lure everyday commuters and visiting tourists towards its fruit-flavored gadgetry.
Set to arrive as the fifth Apple outlet located in New York, the shining beacon of consumer temptation is expected to boast around 23,000 square feet of floor space, which will make it one of Apple’s biggest stores.
And, in evaluating its chances of success, the new Apple Store should prosper from the outset, not least because an estimated 20 million people pass through Grand Central every month.
While approximately half of those travelers are believed to have household incomes in excess of $100,000 USD, a willingness to spend is of paramount importance when considering Apple will be spending $800,000 USD per year for the retail space.
If you’re planning on splashing some cash on an iPhone or an iPad in the near future, the new Apple Store will be located on the East Balcony, near the stairwell entrance of tracks 100 through 117.