The Tech Herald

Avatar popularity pushes game sales to 2.7 million units

by Stevie Smith - May 20 2010, 21:40

Mediocre, you say? We care not a jot. Image: Ubisoft.

There really is no stopping the Avatar juggernaut. Moreover, not only is James Cameron’s long-awaited sci-fi blockbuster closing in on global takings of 3.0 billion dollars (box office and home sell through) since release, Ubisoft’s accompanying videogame tie-in has emerged as a slow-burn hit with consumers.

While that’s perhaps not surprising considering the marauding appeal associated with the alien world of Pandora, the recent release to DVD and Blu-ray, and a retail price drop, cross-platform unit sales of 2.7 million are certainly an eye-opener given that Avatar: The Game received a distinctly lukewarm critical reception.

“The game Avatar performed ahead of our expectation in the quarter, notably on Wii, and ended up close to 2.7 million units sold in the full year, delivering a positive contribution for the company,” revealed Ubisoft chief executive Yves Guillemot during an earnings call earlier this week.

“The game continues to sell well, notably thanks to the launch of the movie [on] DVD,” he added.

According to videogame review aggregation service Metacritic, Avatar: The Game performed best on Microsoft’s Xbox 360, amassing an average score of 61/100 spread across 62 different critical appraisals.

The game is also available on other home-based platforms such as the Nintendo Wii, Sony PlayStation 3 and Games for Windows – where it scored 60/100, 60/100 and 59/100 respectively.

Given that James Cameron is already planning not one but two Avatar sequels that are expected to explore further into Pandora’s mysteries – and also out into the planet’s surrounding solar system – there’s every chance Ubisoft will soon be called upon again to develop yet more licensed interactive action.

Of course, whether gamers respond so favourably to said software remains to be seen.

Fool me once…

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