Bitter Bartz launches expletives at Yahoo board

by Steven Mostyn - Sep 12 2011, 04:41

The 2009 upper-tier executive shakeup at Yahoo clearly hasn’t substantially improved the Internet pioneer’s market standing following news that chief executive officer Carol Bartz has been removed from her post.

Yet it gets worse for Yahoo: Namely because Bartz (62), who was initially shunted down onto the board of directors on September 6, has since issued her formal, and somewhat bitter, resignation from the company.

Clearly unhappy at losing her lead role, Bartz has given an interview to Fortune magazine in which she brands Yahoo’s board as a bunch of “doofuses” before claiming: “these people fucked me over”.

According to industry reports scrutinizing the high-profile departure, Bartz will receive somewhere in the vicinity of $10 million USD by way of monetary severance—which should certainly ease the parting blow.

For those looking for reasons as to why Bartz has been dumped a mere 30 months into her reign, Yahoo continues to struggle following its successful but bloody fight against a $44.8 billion USD acquisition attempt by market rival Microsoft back in 2008.

Since then the company has largely failed to gather significant traction where its online advertising business is concerned and has all-but stopped its product innovation cycle.

Hardly signs of a thriving Internet heavyweight, and, in such circumstances, someone generally has to take the fall.

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