Putting pay to mounting rumor and speculation, Sony representative chief executive Kazuo Hirai has said the much talked about PlayStation 4 will not be making its debut at this year’s E3 Expo.
Speaking with gathered media attendees during the Consumer Electronics Show in Las Vegas, Hirai moved to focus attention on the current PlayStation 3 and Sony’s long-term plan for its powerhouse system.
“I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that,” he said when asked about the next PlayStation home console.
Hirai’s comments come after Sony recently took to the rooftops to shout about the ongoing success of the PlayStation 3, revealing that it has sold some 50 million units since launching in 2006.
Of course, Hirai’s comments do not actually deny the upcoming unveiling of the PlayStation 3’s successor, but rather reinforce the electronics giant’s commitment to its existing mainstay platform.
The PlayStation 2, which launched in 2000, also had an initial 10-year life cycle. That didn’t stop Sony from launching the PlayStation 3 some four years before that cycle was supposed to come to a close.
It’s highly unlikely that the PlayStation 4 will be held back until 2016, not least because 2012 will see the arrival of the muscular Nintendo Wii U, and Microsoft is widely expected to furnish gamers with its next Xbox in 2013.