Charitable Fairsharemusic donates while you download
by Stevie Smith - Jun 25 2010, 05:50
It's all about give and take. Image: Fairsharemusic.
If given the opportunity, would you change your favoured online music store if you knew a substantial percentage of the profits from each purchase would be donated to a charity of your choice?
If so, you’ll be interested in Fairsharemusic, a UK-based download portal that, while presenting and delivering music in much the same way as iTunes and Amazon, will donate 50 percent of the net profit from each track to the customer’s chosen charity.
By purchasing through Fairsharemusic, which is described as fusing “the best of iTunes with the ‘feelgood factor’ of donating money to a good cause,” users will see around 4p of a 99p track given to charity, while around 32p will be donated when purchasing an album at 7.99 GBP.
And Fairsharemusic isn’t some second-rate platform using a charity angle to hide inflated prices and a lack of content – far from it. In fact, Fairsharemusic boasts a catalogue of more than 8.5 million songs and offers individual download prices that start from just 79p.
Some of the leading recording artists available through Fairsharemusic include the likes of Lady GaGa, Usher, Eminem, Shakira, Dizzee Rascal, Katy Perry, Rihanna, Florence and the Machine, Gorillaz, Wu-Tang Clan, Muse and Scissor Sisters.
In terms of potential impact, co-founder and former Warner Music executive Jonny Woolf has said charities could have benefited from more than 9.5 million GBP in donations over the last 12 months if all legal music purchases had been downloaded through Fairsharemusic.
Charities currently supported by Fairsharemusic include the British Heart Foundation, Friends of the Earth, the Teenage Cancer Trust, Oxfam, WWF, Amnesty International, the NSPCC, Centre Point, the British Red Cross and Great Ormond Street Hospital.
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