Despite a rush of reports to the contrary, technology heavyweight Cisco is not on the cusp of pulling out of its apparently ailing television set-top box business.
Cisco’s insistence comes after the New York Post suggested the company was attempting to sell its set-top box division only six years after acquiring it from Scientific-Atlanta for $6.9 billion USD.
However, Cisco director of corporate communications John Earnhardt has quickly moved to deflect the story and outwardly project the company’s dedication where set-top technology is concerned.
“We are committed to the market. Therefore we will continue to be in the market,” he outlined in a FierceCable report.
“Every few months there seems to be a rumor or speculative comment about our commitment to our set top box business,” he added via an official blog post. “Let me be as clear as I can: we love set top boxes.”
Earnhardt’s comments come after Cisco chief executive John Chambers told investors in a fourth-quarter earnings call that the company remains “very much committed” to the set-top box sector.