Court rules RIM cannot use BBX brand name
by Steven Mostyn - Dec 7 2011, 03:07
Image: jagermo/Flickr.
A little more unwelcome news for Research In Motion (RIM) today after a court in Albuquerque, N.M., ruled the smartphone specialist must choose a different name for its new mobile operating system.
More pointedly, RIM will not be able to use ‘BBX’ as the official branding of its latest smartphone software due to the upholding of a trademark complaint filed against it by Basis International.
As a result, Ontario-based RIM has now opted to rename the platform ‘BlackBerry 10’, which will surely arrive as a more familiar hook for existing or prospective BlackBerry device users.
“RIM has already unveiled a new brand name for its next generation mobile platform,” outlined RIM in a Reuters report. “As announced at DevCon Asia, RIM plans to use the ‘BlackBerry 10’ brand name for its next generation mobile platform.”
Earlier this week, the public image of RIM took something of a bruising after two of its executives were thrown off an Air Canada flight for being drunk and dis-orderly.
The two men, who were fired by RIM, pled guilty to causing “mischief” aboard an international service between Toronto and Beijing.
The court subsequently slapped the disgraced executives with one-year suspended sentences and ordered them to pay monetary compensation to Air Canada.
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